OptifiOptifi

One platform. One operating model. One view of your business.

Optifi platform dashboard preview
Our clients achieve an immediate +12% productivity increase whilst using our platform•
UpdateAffinity Private Wealth partners with Optifi to drive Digital Transformation•
Our clients achieve an immediate +12% productivity increase whilst using our platform•
UpdateAffinity Private Wealth partners with Optifi to drive Digital Transformation•
Our clients achieve an immediate +12% productivity increase whilst using our platform•
UpdateAffinity Private Wealth partners with Optifi to drive Digital Transformation•
Hands typing on a laptop in warm sunlight
Meet Optifi

The connected operating platform for modern trust companies.

Optifi is the connected operating platform for modern trust companies. We bring the core technology your business needs—Client & Entity Management, Workflow & Automation, Bookkeeping, Client Portal, Insights & Reporting and AI Assistant—together in one easy-to-use platform.

The Optifi Platform

Everything connected, from entity to client.

Optifi Platform gives you one connected record for every client, entity and asset, created from a single source of truth. It is a modern alternative to legacy trust systems, designed to work with the wider technology ecosystem used by TCSPs and their clients. The Client Portal gives clients a white-labelled view of every asset and loan across their structures, on desktop and mobile.

Client & Entity Management

One connected record for every client, entity and asset, bringing ownership, statutory data, corporate actions and risk screening together from a single source of truth.

Workflow & Automation

Structure and automate operational, corporate, compliance and client-service work, with clear ownership, approvals and evidence from trigger to completion.

Bookkeeping

Automate reconciliation and journal generation as operational activity happens, freeing bookkeepers from repetitive processing and helping firms scale without equivalent growth in team costs.

Client Portal

Give clients a secure, white-labelled view of their assets, loans and structures on desktop and mobile, reducing the need to chase your team for updates.

Insights & Reporting

Turn platform data into clear dashboards and reporting, helping leaders understand operational performance, financial health, compliance and risk.

AI Assistant

Ask questions of operational and client data in natural language and receive immediate, contextual answers within the platform.

Optifi your Trust Company

A partnership built around measurable value

  • 6-8x return on capital through efficiency gains and capacity release
  • One consolidated view of every client's assets, across all structures
  • Real-time risk visibility for your leaders
  • Onboarding complete within less than a month
  • 95% of users "happy" with Optifi
Trust company professional reviewing data on a tablet at sunset

Don't just take our word for it...

The operational visibility and structured workflows gave us confidence in the 12% capacity improvement we signed off at board level.

James Wetherall, Group COO, Affinity Group

Technology ecosystem

Built for the wider ecosystem you already work in.

Optifi Platform is designed to work with the wider technology ecosystem used by TCSPs and their clients. The organisations below are part of that ecosystem; each label describes the relationship rather than implying a live integration.

Let's talk

To book a demo, get a platform overview from one of our experts or discuss partnerships, fill in the form below and we'll respond within one business day.