With shifting client expectations for fully digitised financial services and a changing regulatory landscape, it's harder than ever to tell which technology platforms are worth the investment. Trust, transparency and outcomes matter more than ever — and the traditional software & change-delivery model of charging high upfront fees is losing relevance.

When clients invest in a service, they're buying outcomes. It's only right they want to see alignment between what they're paying and the value they receive — and that's hard to do when you're asking for a massive investment on day one.

That's why we decided to be bold in the way we price our services at Optifi. Instead of charging high upfront fees on the promise of certain deliverables, we've adopted an outcome-based pricing model. Our clients' problems are ours to solve — and we only reap the rewards of a pricing uplift once we've proved our value. We're invested in our clients' success, and we win when they win.

Trust: risk-sharing means we're more connected to our clients' success and it naturally builds more resilient relationships.

Innovation: when there's more on the line for us to prove our value, we work harder to problem-solve — and the team gets to think creatively.

Confidence: our team has had to prove the value of our service time and again, so everyone can be confident Optifi is a robust solution to transform operations and improve customer experience.

Morale: this model places the delivery and operational risk on us, so there's no better feeling than when we deliver a meaningful win for a client.

Peter Drucker once said: "A product is not quality because it is hard to make and costs a lot of money… customers pay only for what is of use to them and gives them value."

At Optifi, our pricing model might seem risky — but when you trust your product and know it delivers a 12% capacity uplift on day one, it's easy to put your money where your mouth is.