That line got a few laughs in one of our early product meetings.
But like most good jokes, it landed because itโs painfully true.
In building toward Optifi’s launch, our team took that principle seriously:
โ
Validate the need
โ
Get real feedback
โ
Build only what solves a real problem
In the long run, itโs faster, cheaper, and far less awkward than building something beautifulโฆthat no one buys.
“๐๐จ๐ฎ๐ซ ๐จ๐ฐ๐ง ๐จ๐ฉ๐ข๐ง๐ข๐จ๐ง, ๐๐ฅ๐ญ๐ก๐จ๐ฎ๐ ๐ก ๐ข๐ง๐ญ๐๐ซ๐๐ฌ๐ญ๐ข๐ง๐ , ๐ข๐ฌ ๐ข๐ซ๐ซ๐๐ฅ๐๐ฏ๐๐ง๐ญ.” [๐๐ฌ๐ก ๐๐๐ฎ๐ซ๐ฒ๐]
๐ Build smarter, not just harder.
My thanks go to Cara Wright…our brilliant Chief Product Officer…for running the 50 or so client councils, working with over 20 businesses to build Optifi.
Startup life: beyond the hype… “Before we spend hundreds of thousands of pounds of other people’s money on this great idea… should we make sure we’ve got a client first?
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